Following a successful pitch process, we were selected to develop a new visual identity for University College for Interdisciplinary Learning (UCIL).

The college allows students to study multiple units from across the university, which contribute towards their degree programme.

The re-branding exercise was to elevate the UCIL platform with the aim of engaging and encourage more student sign-ups.

We created a vibrant and playful identity using interlocking shapes which connect and overlap to form a new unique shape. We used this visual cue as a way of describing how connecting with other course units allows you to see things differently.